谷歌为AI回答内容付费试点遇冷，出版商称分成仅约为广告收入千分之一
Google's early attempt to pay websites for AI answers is struggling
谷歌已将约100家出版商纳入AI内容贡献试点，网站内容被用于AI Overview等Gemini搜索回答时可获得付款。据The Information报道，参与试点的一些中小出版商称所得仅约为自身广告收入的千分之一，部分大型出版商已拒绝加入，希望借此争取更优厚条件。谷歌长期不愿直接向出版商付费，主张网站以内容被抓取换取流量。
Google's shift to AI-powered search has upended the way the world's largest search engine generates web traffic, rankling large and small publishers alike. In recent months, the company has experimented with paying publishers when their content appears in AI answers, but a new report claims the payouts in this pilot program are miniscule. That has publishers in the program, as well as those watching from the sidelines, feeling skeptical.
According to The Information, Google has admitted about 100 publishers to the AI contribution pilot. The pitch is that websites can get payments from Google when their content materially contributes to Gemini-powered search results like an AI Overview. Google has long resisted the idea of direct payments to publishers, arguing that websites get traffic in exchange for allowing Google bots to scrape their content for use in search and knowledge graph tools. In the age of AI, that relationship is breaking down, hence the AI pilot.
So far, publishers aren't getting much for their trouble. The Information heard from several small and mid-sized publishers in the program that Google's AI payments are minuscule, equaling roughly one-tenth of one percent of their advertising revenue. These payments have been so disappointing that several larger publishers have reportedly declined to participate in the program. These publishers hope that by refusing to join the pilot, they can force Google to offer a more generous deal.
来源：Ars Technica · AI · arstechnica.com